A bold music festival brand that merges rap and Mizrahi music into one powerful cultural experience.
Arabit Festival was created as a conceptual music event that brings together 2 genres; rap & Mizrahi music into one unified identity. This included full branding, visual language, print design & digital assets, aiming to express energy, contrast, & cultural connection through a vibrant design system.
FOR STARTERS
Project Overview
What was the project about?
Creating a music festival brand that combines two different musical worlds into one cohesive and engaging visual identity.
Who was it for?
A conceptual festival targeting a young, energetic audience that connects to both rap culture and Mizrahi music.
What was my role?
I developed the full branding and visual language, including logo design, color system, typography, and a wide range of print and digital materials.
Role:
Branding, Graphic Designer
Tools:
Illustrator, Photoshop, InDesign
Duration:
4 Weeks
Type:
Academic Project
WHAT PROBLEM DID THIS PROJECT SOLVE?
MUSIC FESTIVALS OFTEN FOCUS ON ONE GENRE AND LACK A DISTINCT IDENTITY.
THIS PROJECT CREATED A BOLD BRAND THAT MERGES 2 MUSICAL STYLES INTO 1 UNIFIED EXPERIENCE.
FROM A TO B
trust the process
RESEARCH
WIREFRAMES \ SKETCHES
VISUAL DESIGN
FINAL RESULTS
FINAL DESIGN
Project gallery
DESIGN HIGHLIGHTS
FINAL RESULTS
Final presentation showcasing the complete brand system across print and physical applications:
